Dream hunters and ferrymen in the digital age

The tide of digital economy surges, among which there are countless Chinese enterprises "dream story".

Among them, there are traditional enterprises that endure painful transformation and seek change and regain vitality, as well as indomitable start-up companies that are born for innovation. There are rural enterprises from remote villages, but relying on the light of science and technology to shine on the earth, and there are also established enterprises through digital, intelligent, reverse growth...... They are the dreamers of the digital age, and more and more Internet technology companies with digital technology are becoming the ferrymen of their dreams.

Since its establishment 20 years ago, Baidu Marketing has served more than 2 million enterprises. With the help of the Internet, AI technology and digital marketing, Baidu helps them realize value, cross the cycle and cross the digital divide.

Transformation intelligent AI password

In addition, the power of Baidu technology has also promoted the transformation of traditional brands and industrial upgrading.

As one of the representatives of China's industrial vehicle brands, Heli forklift embodies the epitome of the reform and transformation of many traditional state-owned enterprises. In the Internet era, it is increasingly difficult for traditional enterprises to take the road. How to expand the market, connect supply and demand and provide good service in the new environment is a new challenge for joint efforts, and also a difficult problem for many traditional enterprises to transform.

Digital marketing can shorten the huge gap between supply and demand. Although the forklift industry is a minority, it is used in the handling of most materials in life. In Baidu, there are 100 million searches on forklifts every year. Digital marketing can help more individuals or enterprises in need of forklifts to find the information they need more conveniently and accurately.

Through the analysis of baidu intelligent marketing clues, heli will decompose the clues into 500 stores in 6 production bases, and precise placement and maintenance according to the region, so that heli will be more targeted in the development of new market segments. In 2019, Heli ushered in a breakthrough growth in sales and entered the club of ten billion yuan. In 2020, it jumped to 12.7 billion yuan. Digital transformation brings not only a jump in sales, but also a pioneering way to adapt to traditional enterprises.

At the same time, with the help of Baidu's AI technology advantages, Heli is vigorously developing new energy forklifts and driverless forklifts. Manufacturing technology innovation and service links at the same time, to comply with the development trend of the industry began to establish the integration of marketing services intelligent service platform, to create intelligent logistics solutions.

From the road to get rich, to the transition to break the situation of the road, and then to the indomitable innovation road, the dream of the road, because of the light of science and technology shine, and shine brilliantly.

The new digital and intelligent era has arrived, and the advanced productive forces of science and technology are driving the whole society and the whole industry into the flood of innovation. The dreams of innovation and creation are guiding Chinese enterprises to climb mountains and march forward bravely, writing the most powerful footnote for China's speed and Quality.

Source:Xinhua News Agency